Branding and social media.
Design Studio: Incustudio.
Project Manager: Edwing Hernandez.
Art Direction & Brand Designer: André Santos.
Heather Adickes is a New Jersey real estate agent whose purpose is to offer a complete real estate services experience to her clients, providing the best solutions to connect families, couples, or individuals to their dream homes.
The Challange
As a young professional in a segment that demands relationship and trust, our challenge was to create a visual language that would support the construction of a reliable reputation through the brand. In addition, the Heather Adickes brand should also be sustainable over time and support the expansion of the business, such as the possibility of having a team working around the brand, or the possibility of expanding to other areas, like real estate investments.
The analogy we used to build the project is that the Heather Adickes brand acts as a bridge between families and their dream homes, so the entire narrative of the brand was built around this idea of a connection between people and real estate.
Solution
We created a strong and recognizable visual language, with little color variation, a well-defined way of work with typography, and a versatile visual signature with a memorable symbol and an expressive logo, which can be used separately or together. As a result of this visual universe, the brand builds a reliable reputation, allowing differentiation from other realtors and building recognition among the desired audience.
